In 2008 cell phones enjoyed 85% market penetration with individuals ages 13-24; in that same year HIV infected a young person at the rate of 2 individuals an hour (Centers for Disease Control).
YAMI-U’s awareness campaign will then be made available to local AIDS Service Organizations (ASO) and cable systems across the country as a stand alone campaign free of charge. In addition, Cable Positive will offer free of charge, a white paper workbook and an online tool kit to outline the steps of production of a new media campaign. Using these two mediums, ASO’s and cable systems will be able to educate and tailor the HIV/AIDS prevention message to their target populations.
We’re excited to educate and empower young people to take a stand against an epidemic that is directly affecting them every day.